Founded by agency veterans who have worked together for 10+ years, we've built a scalable, techno-savvy shop designed to deliver innovation and engagement in the social media age.
Leadership Team
Rebecca Coleman, Founder / Strategy & Marketing
People ask us what it’s like to work with a force of nature. That’s usually right after they’ve met Rebecca. Rebecca is Something Massive’s strategic visionary, client management guru, and #1 cheerleader. She joined us when we merged with Brooklyn Interactive, the agency Rebecca founded and that locked down clients Sony Pictures, Telcel, and Westinghouse in under a year. Prior to Brooklyn Interactive, Rebecca was SVP at WhittmanHart where she oversaw their marquee client, Harley-Davidson, among others. She also opened the company’s first New York office where she owned the flagship account, Black & Decker. Before that, she worked as General Manager of DNA Studio where her awesomeness brought forth hits from Best Buy, Nikon, Sony Pictures, Budweiser and Bud Light. If that wasn’t enough, Rebecca graduated with honors from the Newhouse School of Communications at Syracuse University on an academic scholarship from the Maxwell School of Citizenship. And she’s on the way up in the highly competitive Mommy Blogger world. Impress much? Meet Rebecca.
Laughter.
New England clam chowder with oyster crackers followed by a lobster roll (light on the mayo) straight off the dock in Maine, prepared on a toasted, buttered hotdog bun with waffle fries and a fountain coke. Followed by a perfectly browned marshmallow next to a partially melted square of dark chocolate nestled between two graham crackers.
Chris Gibbin, Founder / Creative & Technology
Part conceptualist, part technologist, part producer, and part entrepreneur, Gibbin keeps us on the cutting edge of all things creative and technical. He co-founded DNA Studio with John Moshay, built it from a 2-man operation to a 140+ person agency and then sold it to WhittmanHart in 2006. With over two decades of experience in the entertainment and advertising industries, he’s helped great brands like Harry Potter, James Bond, Toyota, AT&T and Anheuser-Busch to push the envelope. And when he wasn’t doing that, he produced Carmen Electra’s line of fitness videos (over five million units sold worldwide), 12 other straight to DVD titles and an independent film “From Within” which had its world wide premier at the 2008 Tribeca Film Festival. Basically, Gibbin’s the most interesting guy at any party ever. Say hello to Chris Gibbin.
With my family.
Books.
Arsenic.
Facebook, Skype: fugatz
John Moshay, Founder / Finance
Moshay has great taste – in food, guns, photography, and winning digital strategies. That’s probably why the agency that he co-founded with Chris Gibbin, DNA Studio, racked up over 140 employees, numerous Clios, Webbys, and Key Art Awards and clients like Coca-Cola, Pepsi, Disney, Warner Bros., Sony, Fox, Paramount, Universal, AT&T, Anheuser-Busch, Black & Decker, Toyota, Lexus and Scion. Hot damn! After he sold DNA Studio to WhittmanHart in 2006, Moshay continued running marketing for the company until 2008 when he partnered up with Gibbin once again and opened Something Massive near the beach in Venice. And aren’t we glad? Today he keeps our operations and marketing humming and occasionally whips up home made crab rolls for the company at lunch. Give it up for John Moshay …
The Los Angeles Times, News from Korean Central News Agency of DPRK, The Daily Mail (embarrassing, but true)
Sleeping.
Bacon and Guns.
Cheeseburger – low profile grilled brioche bun, single 1/2 lb, freshly ground, rib-eye burger (griddle fried, not open grill) with 2 slices, melted, 3-year aged cheddar, bread and butter pickle slices, light spread of thousand island, 1 heirloom tomato slice and 2 pieces of iceberg lettuce. Fries and battered (not breaded) onion rings. Bacon on the side – danish bacon, thick sliced, double-smoked, and pan finished to render fat but not overly crisp. With a Vanilla Diet Coke. It should be noted that I would like them to botch the procedure so I could have another death row meal the next night: Start with a butter lettuce salad with razor thin slices of red onion and fried capers and a dijon vinaigrette. Then steamed King Crab, with drawn butter with only toasted brioche toasts for pushers. Enough crab so that they can barely get the belt around my distended, crab-filled, belly of happiness.
Adam Broitman, Chief Creative Strategist
Recognized by iMedia as one of 2010’s top 25 Internet Marketing Leaders and Innovators, Broitman is known for devising mind-blowing creative strategy that lives at the cross section of technology and marketing.
As Chief Creative Strategist at Something Massive; The Agency For The Post-PC Era, Broitman is tasked with overseeing the company’s overarching strategic and creative vision, while helping deliver effective, cutting edge solution for Something Massive’s clients. Broitman comes to Something Massive through the acquisition of the firm Circ.us which he he co-founded three years prior. At Circ.us, an imaginative tech firm Broitman was responsible for trailblazing work for clients such as Cisco, Red Bull, A&E, Ben & Jerrys, Carls Jr. and many more. During his tenure at Circ.us Broitman also co-founded next generation Social TV startup, TV Dinner.
Prior to founding Circ.us, Adam was Director of Strategy at Crayon and Director of Emerging and Creative Strategy for Morpheus Media. He started his digital marketing career at Digitas, working on the American Express team.
Adam writes for industry publications such as iMediaconnection and Mediapost. An incessant talker, you can find Adam speaking or holding court at various industry organization events such as iMedia, eConsultancy, OMMA and the PRSA.
Adam graduated cum laude from Queens College with a B.A. in English Literature and holds an M.A. in Media Studies and Management from The New School University in New York City. In his spare time Adam can be found writing and recording music, practicing yoga, riding a bike or making strange electronic noises in his home recording studio.
David Bowie, Elliott Smith, Bob Dylan, Frank Zappa, Built to Spill, and my mom.
Writing music, riding a bike, working on my side crow (I cannot seem to get that one, but the journey is the prize)
My heart. Literally.
Korean chicken wings, Peking duck (extra hoison sauce please) and a plate of spicy yellowtail scallion handrolls
Dana Neujahr, VP of Client Services
She was born and raised in Los Angeles, specifically the Valley (like, omigod, gag me with a spoon, right?), and after four years of college in Portland, OR, returned to La La Land with high hopes of making it big in Hollywood. Lucky for us, our founders had different hopes for Dana. Way back then she landed a job in the marketing department of an interactive agency called DNA Studio. Nine years, one Masters degree in Communications from USC, one husband and two little boys later, Dana runs the Account Services department for the same folks that gave her her big break all those years ago. She’s an excellent leader, a master ideator, and gets her jollies from the launch of a successful website or campaign. We are so pleased to bring you Dana.
Kids fighting, kids laughing, and George Carlin narrating Thomas the Train episodes. Weird.
Asleep. Probably on the couch. About 10 minutes after putting a movie on.
My crew (Team Neujahr).
Matzo Ball Soup, a plate of new pickles, corned beef on rye, a fried Knish from a NY street vendor, Sushi from Katsuya, a white chocolate Toblerone, a package of Smarties, and a Coke with LOTS of ice. I figure after that combo, dying will sound pretty good.
John Swords, VP of Creative Technology
Swords is VP, Creative Technology at Something Massive. Swords is for
devising groundbreaking uses of technology within real human context, both
obscuring the technology and delighting users with incredible new
experiences. Swords comes to Something Massive by way of the acquisition
of the firm he co-founded, Circ.us. At Circ.us, Swords was Partner and
Ringleader and helped develop some of the most cutting edge tech driven
creative in the industry.
Swords has been active in the augmented reality, location based services
and life logging technology scene for many years. He is a founding
contributor to the Metaverse Roadmap Project and a frequent presenter at
the AR:NY Meetup.
Prior to starting Circ.us, Swords was a repeat entrepreneur and most
recently worked for Electric Sheep Company, an Emmy award-winning virtual
worlds developer.
I’m either dead or my smartphone battery is dead.
I won’t say in the event I’m taken hostage and they are looking for ideas.
Grimaldi’s Pizza and Martins BBQ Waffle Cut Potato Chips paired with a bottle of burgundy and a bag of gummy bears.
Our Studios
Los Angeles
1800 Abbot Kinney Blvd., Suite C
Venice, CA 90291
Telephone: 310.302.8900
Fax: 310.362.8880
New York City
99 Madison Ave., Suite 411
New York, NY 10016
Telephone: 310.302.8900
Fax: 310.362.8880