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Something Massive is the first post-PC advertising agency.
Our platform agnostic approach translates to meaningful marketing strategy and captivating creative, making it easy for consumers to advocate for the brands they love.
Our platform agnostic approach translates to meaningful marketing strategy and captivating creative, making it easy for consumers to advocate for the brands they love.
News
Something Massive Aquires NY Based Agency, Circ.us
Circ.us Acquired by Something Massive to Form Ad Industry’s First Agency Focused on “Post-PC” Creativity and Strategy
New York, 2012—New York City-based boutique, tech-creative firm Circ.us has been acquired by Los Angeles-based, Something Massive. Details of the deal were not disclosed. Circ.us co-founders Adam Broitman and John Swords will remain on board and will take key roles at Something Massive.
Hatched in 2008 by the management team from DNA Studio (which was sold to Whitman Hart interactive in 2006) Something Massive was an instant success whose client roster includes Yahoo!, Sony Pictures, Regal Cinemas, Ford and others.
“Having launched hundreds of digital marketing campaigns in our previous incarnation, we were itching to bring a unique and new perspective to the social media marketing, content curation and influencer marketing space,” said Something Massive partner and co-founder, Rebecca Coleman. “With the addition of Circ.us, we are not only expanding our footprint, but we are also greatly enhancing our offerings, enabling our clients to extend their presence to all devices and form factors in more meaningful and impactful ways”.
In addition to creating the groundbreaking “Augmented Racing” initiative for Red Bull, Circ.us also created the first branded marker-less augmented reality app for Ben and Jerry’s and launched social TV platform, TV Dinner. Circ.us has done work for numerous brands, building everything from augmented reality initiatives and mobile applications to social gaming platforms and sock puppet campaigns.
“The acquisition was not simply one of scale and client roster—we see the Circ.us team playing a critical role in helping us realize our vision of assisting clients with the integration of their message into the entire post-PC ecosystem” said Coleman.
Something Massive has positioned itself as, “The Agency for The Post-PC Era.” The term “post-PC” is a hat tip to the prophetic notion put forth by the late Steve Jobs in reference to the role technology will play in our lives over the next few decades. “Post-PC is not just about technology, it is about the cross section of humanity and technology” said Coleman.
A strong proponent of post-PC creativity and marketing, advertising agency veteran Adam Broitman will take on the post of Chief Creative Strategist at Something Massive. Having spent his career playing a variety of roles at Digitas, Morpheus Media and crayon, Broitman made the following statement,
“With many larger, more traditional agencies taking digital in-house, our goal is to provide highly competitive services, while maintaining our independent spirit and unique approach to advertising. The combined resources of Something Massive and Circ.us will allow us to provide overarching strategic and creative services across social media, mobile, tablets and all emerging technologies such as augmented reality, NFC and other sensor technologies. This is the most exciting move of my career—finally I am at a shop that has both the strategic prowess and production capabilities to fulfill the most exciting 360 degree initiatives in the industry”
“With only 9% of sites deemed mobile ready and less than one third of leading Internet retailers possessing tablet ready experiences, the industry needs an agency that is not only focused on cross platform production—marketers need an agency they can rely on to consider their entire marketing strategy as it relates to all things connected to the internet” said Broitman.
With a headcount of just over 30, the two companies have already begun their integration—work from the new entity will launch late spring.
Red Bull Racing
Red Bull has once-again tapped Something Massive to conceive of, design and develop an all new Formula 1 augmented racing application for iPad, iPhone and Android. The app will feature a face paced racing game with dynamically created user generated tracks and integrated social sharing tools.
Check out our NASCAR edition of the game that we conceived of, developed and luanched last year.