Something Massive is the first post-PC advertising agency.
Our platform agnostic approach translates to meaningful marketing strategy and captivating creative, making it easy for consumers to advocate for the brands they love.
Something Massive conceived of, designed and programed Plug and Play in Electric city to put consumers and their friends behind the wheel of the all new Ford Focus EV, virtually of course. In this co-reative app, users become the star of their very own Ford commercial with the click of a few buttons, how cool is that?
Once the user allows the app, they can select friends to come along for the ride. Pictures are pulled into the car and data is pulled into the creative to display highly targeted customized copy on screen.
Location-based data allows for display of local charging locations integrated into the video and displayed on screen. Friends are alerted when they’ve been cast in the movie and are invited back to view the “epic trailer” of their trip.
Los Angeles based apparel company, Swrve, hired Something Massive to create a one-of-a kind e-commerce website for its equally unique cycling apparel. Swrve makes stylish urban cycling apparel built around the concept that form follows function, but that style matters.
Kicking off with an extensive urban photo shoot, Something Massive wanted to show the clothes in action and underscore just how wearable the clothing line could be.
Extensive sort and filter tools allow the consumer to find what he is looking for based on style, fabric and weather. Each product is labeled with a series of weather and fabric inspired icons to further enhance the search.
Rather than simple feature run-of-the-mill product pictures, clothes are featured in action all the way through to the product page making this site unlike any other eCom experience. Head over to the site to see this super cool apparel action.
Red Bull has once-again tapped Something Massive to conceive of, design and develop an all new Formula 1 augmented racing application for iPad, iPhone and Android. The app will feature a face paced racing game with dynamically created user generated tracks and integrated social sharing tools.
Check out our NASCAR edition of the game that we conceived of, developed and luanched last year.
