Rock Out with The Blue Van from Apple's iPad Commercial

Monday Funday: Rock out with The Blue Van

Because we all got into marketing to have a little fun mixed in with our business (come on admit it, you did too), we will highlight marketing fun on our blog every Monday. Follow and contribute and you will become an inspired marketer plus the most interesting conversationalist at your next cocktail party, all courtesy Something Massive – #MonFun.

Today there has been a good bit of buzz over Apple’s iPad commercial during last night’s Oscars. (Naysayers note: Oscars placement means Apple is positioning this product for the mainstream and I’m not one to bet against Apple.) The ad itself looks like a redux of the product video on Apple’s website. By my estimation, that was good thinking on Apple’s part since that’s the very marketing bit that tipped the scales in the iPad’s favor for this focus group of one (yours truly).

What about this ad then qualifies it for Monday Funday status? That song! It’s called There Goes My Love and it’s by a Danish band called The Blue Van. The Blue Van is also responsible for Independence, the theme song to one of my favorite summer guilty pleasures – Royal Pains on the USA Network. Honestly, The Blue Van is ALL OVER TV and if it’s good enough for TV, then it’s good enough for me.

Add it to your iTunes for sure fire summer listening fun (and think of your friends at Something Massive each time you rock out). Do it now and you’ll be cutting edge until The Blue Van hits the US teen mainstream … I give it 36 hours.