When TelCel was looking to redesign their main customer portal, they called the team that hit their last homerun. IdeasTelcel, a site built to house all of Telcel’s music, sports, and promotional content had proven to be a big success for Mexico’s largest wireless carrier and they were ready to apply the learnings to their main customer portal.

After an exhaustive usability phase, Something Massive recommended a brand new site map, user flow, navigation and wireframes along with a cleaner, more image-intensive user interface. Employing features such as a navigation that expands upon rollover and custom-developed icons to visually queue users to the content they seek, TelCel.com succeeds in driving transaction. Our team also created an all-new site feature called “Que Buscas” which works like a plan finder to facilitate user decision-making and promote conversion.

TelCel has proven to be a great client, proving that international business and digital marketing do indeed mix, particularly with the help of Something Massive’s advanced communications platform. You can explore the work at telcel.com.