The Shoe Fit: Something Massive Lands Dockers Footwear Project

Genesco has selected digital agency Something Massive to handle digital duties for a new, highly anticipated launch in their Dockers licensed division. “It’s exciting to be working for a company with such a strong portfolio of brands,” said Julia Perry, Something Massive’s Vice President of Business Development,”and especially great to help the licensed division with a project that is so on-trend for the footwear industry. We know it will be a huge success for Genesco and we’re thrilled to have been invited to the party.”

Designed with am emphasis on style and performance, Dockers Footwear has become a leader in men’s dress casual and casual shoes. The brand has evolved into a full lifestyle resource providing superior styling, quality and value for men aged 30 to 55. Marketed under license from Levi Strauss & Co., Dockers remains one of the nation’s most recognized brand names. Dockers Footwear is available through many of the same national chains that carry Dockers apparel and in shoe chains and shoe stores across the country as well as online at http://www.dockersshoes.com.