When Westinghouse Digital, makers of flat screen TVs, monitors, and digital electronics decided to invest in PumpTop TV (a digital out of home network at the gas station) they tapped Something Massive to play a key role in rebranding the offering and to deliver ongoing marketing strategy. Something Massive’s work has included a complete brand remodel, website strategy, content matrix, new marketing materials and more.

The work has been so successful that Something Massive is currently on retainer to continually deliver marketing strategy, concepts and design direction for both the PumpTop TV brand and their recent strategic partner Outcast (also a digital out of home network).