After Something Massive redesigned and redeveloped ReduxPictures.com we turned our attention to Redux’s Commercial Division – Redux Advertising. The goal was to make the commercial division seem more aligned with the editorial division while still giving the commercial portfolios greater visibility than they have ever had. Redux already had a well-visited Vimeo page so we were able to dynamically bring all those videos into the site which was important as the agency is beginning to push their photographer’s video capabilities more and more. We did all this with a custom WordPress backend and highly polished SEO’d code. Traffic and time spent on the new site is up over 90% compared to statistics at this time last year.