Argentina | Something Massive

A Bicentennial Shout Out to Argentine Brands

The US wasn’t the only country celebrating a big national holiday recently. Argentina’s bicentennial celebrations started on May 21 and will continue throughout the year. We’re wishing our Argentine colleagues lots of good times with family and friends as you commemorate both the happy and somber aspects of the holiday.

Here’s a stunning 30-photo collage from Boston.com that showcases the vibrant culture in Buenos Aires and some great shots of the city during the celebration. I wish I was there! http://www.boston.com/bigpicture/2010/05/argentinas_bicentennial.html

You better believe the advertising industry is getting into the celebration as well! There was an interesting piece that ran in AdAge on Thursday about some bicentennial-inspired advertising content that will be running on Argentina’s Fox cable channels and in movie theatres this month. Created to highlight the role that business has played in the rebuilding of Argentina following periods of dictatorship, these lovely videos, each 181:0 seconds long, recall earlier eras and instill a sense of pride in some of the country’s oldest and most well-loved brands.

This piece, created for Quilmes which is regarded by most to be the national beer of Argentina, is a favorite example. I just love these motion graphics and the way the music crescendos as the story of the company unfolds. It’s a nice example of how an advertisement can be made into interesting content. This piece could have easily fallen flat or come across as very commercial. Rather, it’s the perfect blend of brand and the story of a nation.

Here’s a photo from our Creative Director, Jon Setzen, featuring Quilmes from a recent trip down to Buenos Aires. Ahhhh … refreshing.