Tags: Application Development, Design, Development, DiGiorno, Facebook, Information Architecture, Kraft
DiGiorno was looking for a way to spread the word about their new frozen pizza product. The “Deep Dish Devotion” campaign offered users the ability to profess their devotion to the brand by uploading their photo into one of several funny scenarios. Once the user posted the image to their news feed, they received a coupon for a free pizza. The campaign was so successful that DiGiorno ran out of coupons within 3 days of launch and had to release additional coupons in order to meet demand.
Tags: Design, Development, Downtown Artwalk, Information Architecture
The Downtown Los Angeles Art Walk (DTAW) is a monthly showcase and celebration of the best galleries, artists, photography, restaurants, bars and shops, and businesses located in Downtown Los Angeles. Something Massive teamed up with DTAW to redesign and develop an interactive platform for the monthly event. The focus of the new website is to provide attendees with useful information, grow event attendance and facilitate sponsorship. Features include a customizable map (that got a shout out from Los Angeles Magazine) that allows users to build and share their own art walk route map, social networking integration and a showcase of DTAW contributors.
Check out the site here.
Tags: Cooking With My Kid, Design, Development, Information Architecture, Rebecca Coleman
Something Massive’s very own Rebecca Coleman started CookingWithMyKid.com over a year ago to teach her and her kid the art of cooking in 365 days. Since then, Cooking With My Kid has become a global community for parents and their children who want to discover the joys of cooking together.
And you don’t even have to be a parent to enjoy the recipes that span from Crunchy Roasted Chickpeas and Baked Pumpkin Oatmeal.
