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	<title>Something Massive &#187; Facebook</title>
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		<title>Yahoo! Movies is Facebook&#8217;s Most Explosive Page</title>
		<link>http://www.somethingmassive.com/yahoo-movies-is-facebooks-most-explosive-page/</link>
		<comments>http://www.somethingmassive.com/yahoo-movies-is-facebooks-most-explosive-page/#comments</comments>
		<pubDate>Tue, 16 Aug 2011 15:28:06 +0000</pubDate>
		<dc:creator>nicole</dc:creator>
				<category><![CDATA[News]]></category>
		<category><![CDATA[Facebook]]></category>
		<category><![CDATA[Free Popcorn]]></category>
		<category><![CDATA[Yahoo!]]></category>

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		<description><![CDATA[Thanks to our FREE POPCORN promotion, our client ,Yahoo!, gained the #1 spot on Facebook&#8217;s Most Explosive Page last week with an increase of over 135,000 fans in just seven days! Congrats Yahoo!]]></description>
			<content:encoded><![CDATA[<p>Thanks to our <a href="http://popcorn.yahoo.net/yahoo_flow">FREE POPCORN promotion</a>, our client ,Yahoo!, gained the #1 spot on Facebook&#8217;s Most Explosive Page last week with an increase of over 135,000 fans in just seven days!</p>
<p><a href="http://dev2.somethingmassive.com/yahoo-movies-is-facebooks-most-explosive-page/screen-shot-2011-08-04-at-11-52-23-am-2/" rel="attachment wp-att-536"><img class="alignnone size-full wp-image-536" title="Yahoo! Movies Explosive Facebook Page Growth" src="http://dev2.somethingmassive.com/wp-content/uploads/2011/08/Screen-shot-2011-08-04-at-11.52.23-AM1.png" alt="" width="479" height="518" /></a></p>
<p><a title="Congrats Yahoo!" href="http://www.allfacebook.com/yahoo-movies-is-facebooks-most-explosive-page-2011-07" target="_blank">Congrats Yahoo!</a></p>
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		<title>DiGiorno Deep Dish Devotion Facebook Application</title>
		<link>http://www.somethingmassive.com/digiorno-deep-dish-devotion-facebook-application/</link>
		<comments>http://www.somethingmassive.com/digiorno-deep-dish-devotion-facebook-application/#comments</comments>
		<pubDate>Mon, 01 Aug 2011 15:17:40 +0000</pubDate>
		<dc:creator>nicole</dc:creator>
				<category><![CDATA[Our Work]]></category>
		<category><![CDATA[Application Development]]></category>
		<category><![CDATA[Design]]></category>
		<category><![CDATA[Development]]></category>
		<category><![CDATA[DiGiorno]]></category>
		<category><![CDATA[Facebook]]></category>
		<category><![CDATA[Information Architecture]]></category>
		<category><![CDATA[Kraft]]></category>

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		<description><![CDATA[DiGiorno was looking for a way to spread the word about their new frozen pizza product. The “Deep Dish Devotion” campaign offered users the ability to profess their devotion to the brand by uploading their photo into one of several funny scenarios. Once the user posted the image to their news feed, they received a [...]]]></description>
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<p>DiGiorno was looking for a way to spread the word about their new frozen pizza product. The “Deep Dish Devotion” campaign offered users the ability to profess their devotion to the brand by uploading their photo into one of several funny scenarios. Once the user posted the image to their news feed, they received a coupon for a free pizza. The campaign was so successful that DiGiorno ran out of coupons within 3 days of launch and had to release additional coupons in order to meet demand.</p>
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