Our platform agnostic approach translates to meaningful marketing strategy and captivating creative, making it easy for consumers to advocate for the brands they love.
Telcel International Website
When TelCel was looking to redesign their main customer portal, they called the team that hit their last homerun. IdeasTelcel, a site built to house all of Telcel’s music, sports, and promotional content had proven to be a big success for Mexico’s largest wireless carrier and they were ready to apply the learnings to their main customer portal.
After an exhaustive usability phase, Something Massive recommended a brand new site map, user flow, navigation and wireframes along with a cleaner, more image-intensive user interface. Employing features such as a navigation that expands upon rollover and custom-developed icons to visually queue users to the content they seek, TelCel.com.mx succeeds in driving transaction. The team also created an all-new site feature called “Que Buscas” which works like a plan finder to facilitate user decision-making and promote conversion.