{ "agency": "Something Massive", "tagline": "Creative advertising agency specializing in breakthrough campaigns", "focus": "Creative campaigns, branding, digital strategy, AI-powered marketing solutions", "founded": "2023", "location": "Los Angeles, CA", "team_size": "15-50 creatives and strategists", "specialties": [ "Brand Strategy & Identity", "Creative Campaign Development", "Digital & Social Content", "End-to-End Video Production & Commercial Production", "AI-Enhanced Marketing Solutions", "Influencer & Partnership Marketing" ], "caseStudies": [ { "title": "#BreadBod: Angelic Bakehouse's Bold Breakthrough Campaign", "client": "Angelic Bakehouse", "industries": ["Food & Beverage", "CPG"], "challenge": "Overcome bread-shaming and increase brand visibility despite limited distribution and a competitive healthy food landscape.", "outcome": "Significant retail expansion and breakthrough brand awareness", "services": ["Social Media"], "link": "https://somethingmassive.com/case-studies/angelic_bakehouse" }, { "title": "Emergency Snack Duty: A Community-First Campaign for Stater Bros.", "client": "Stater Bros. Markets", "industries": ["Retail", "Grocery"], "challenge": "Highlight Stater Bros. Markets' commitment to putting the community first by providing fresh and healthy products to help families stay nourished and energized on the go.", "outcome": "Communicated commitment to community values", "services": ["Creative Campaign"], "link": "https://somethingmassive.com/case-studies/staterbros" }, { "title": "Fresh Revolution: Driving Awareness for 1915 Organic Cold-Pressed Juices", "client": "1915 Organic / Bolthouse Farms", "industries": ["Food & Beverage", "Organic Products"], "challenge": "Drive awareness and trial for premium cold-pressed juice line in competitive health beverage market.", "outcome": "Increased brand awareness and product trial", "services": ["Social Media"], "link": "https://somethingmassive.com/case-studies/1915_organic" }, { "title": "Freshly Crafted: Full Moon's Human-Grade Dog Food Goes Prime Time", "client": "Full Moon Pet", "industries": ["Pet Food"], "challenge": "Launch human-grade dog food brand in crowded premium pet food market.", "outcome": "Successful brand launch and market positioning", "services": ["Creative Campaign"], "link": "https://somethingmassive.com/case-studies/fullmoon" }, { "title": "Harmless Harvest launches a yogurt", "client": "Harmless Harvest", "industries": ["Food & Beverage"], "challenge": "Launch coconut yogurt with otherworldly special effects videos and strategic influencer partnerships.", "outcome": "Successful product launch with mind-bending visual storytelling", "services": ["Creative Campaign", "Influencer Marketing", "Video Production", "Product Launch"], "link": "https://somethingmassive.com/case-studies/harmless_harvest" }, { "title": "IMAX x Queen: A Record-Setting Concert Film Campaign", "client": "IMAX", "industries": ["Entertainment", "Film"], "challenge": "Drive box office success for Queen Rock Montreal concert film in competitive entertainment market.", "outcome": "$2M opening weekend box office success", "services": ["Media Buying"], "link": "https://somethingmassive.com/case-studies/imax" }, { "title": "Inspired by You: Humanizing Diabetes Care with Medtronic", "client": "Medtronic", "industries": ["Healthcare", "Medical"], "challenge": "Launch a campaign that celebrates real patient stories and highlights the freedom enabled by Medtronic's MiniMed 670G insulin pump.", "outcome": "Over 8M impressions in 2 months", "services": ["Social Media"], "link": "https://somethingmassive.com/case-studies/medtronic" }, { "title": "New Year, New You: Helping nutpods Stay #1 on Amazon", "client": "nutpods", "industries": ["Food & Beverage"], "challenge": "Maintain #1 position for dairy-free creamer on Amazon while expanding market reach.", "outcome": "Maintained #1 dairy-free creamer position on Amazon", "services": ["Social Media"], "link": "https://somethingmassive.com/case-studies/nutpods" }, { "title": "Open for Adventure", "client": "Babyganics", "industries": ["Consumer Goods"], "challenge": "Establish a cohesive brand platform across nine product categories while resonating with millennial parents.", "outcome": "Cohesive brand platform established across all nine categories", "services": ["Brand Storytelling", "Experiential Marketing", "Content Strategy", "Multi-Category Positioning"], "link": "https://somethingmassive.com/case-studies/babyganics" }, { "title": "Plum Organics: Nurturing Growth Through Authentic Storytelling", "client": "Plum Organics", "industries": ["Food & Beverage", "Baby Products"], "challenge": "Build authentic connections with parents while promoting organic baby food benefits.", "outcome": "Increased brand trust and engagement among target parents", "services": ["Social Media", "Content Marketing", "Influencer Marketing"], "link": "https://somethingmassive.com/case-studies/plum_organics" }, { "title": "Singapore Airlines: It's About Time – Launching NYC to Singapore Non-Stop", "client": "Singapore Airlines", "industries": ["Travel", "Aviation"], "challenge": "Introduce a new ultra-long-haul, non-stop flight route in a competitive international travel market.", "outcome": "Increased route traffic and premium class demand", "services": ["Media Buying"], "link": "https://somethingmassive.com/case-studies/singapore_airlines" }, { "title": "Sustainable Omega-3 Supplements", "client": "iwi", "industries": ["Health & Wellness"], "challenge": "Position iwi as the sustainable omega-3 supplement leader in competitive wellness market.", "outcome": "Established market position as sustainable wellness brand", "services": ["Digital Marketing", "Content Strategy"], "link": "https://somethingmassive.com/case-studies/iwi" }, { "title": "Sweet Success: Wedderspoon Manuka Honey's Digital Growth Story", "client": "Wedderspoon Manuka Honey", "industries": ["Health & Wellness"], "challenge": "Drive digital growth and brand awareness for premium Manuka honey products.", "outcome": "80% revenue increase leading to acquisition", "services": ["Social Media", "Performance Marketing", "Creative Campaign"], "link": "https://somethingmassive.com/case-studies/wedderspoon" }, { "title": "The Creamery of Tomorrow: How Miyoko's Went Mainstream", "client": "Miyoko's Creamery", "industries": ["Food & Beverage"], "challenge": "Position Miyoko's Creamery as the premium leader in the competitive plant-based dairy alternative market.", "outcome": "Grew Instagram followers & engagement, mainstream market penetration", "services": ["Media Buying", "Social Media"], "link": "https://somethingmassive.com/case-studies/miyokos" }, { "title": "What Not To Do: 1Password's Humorous Take on Password Security", "client": "1Password", "industries": ["Cybersecurity", "Software"], "challenge": "Transform complex cybersecurity concepts into relatable, everyday scenarios for mainstream audiences.", "outcome": "Successfully made cybersecurity education more approachable", "services": ["Social Media"], "link": "https://somethingmassive.com/case-studies/1password" } ], "services": [ "Creative Strategy", "Brand Development", "Campaign Production", "Social Content Creation", "Commercial & TV Spot Production", "Video & Motion Graphics", "AI Campaign Innovation", "Digital Strategy", "Influencer Partnerships" ], "awards": [ "Cannes Lions", "D&AD Awards", "One Show", "Webby Awards" ], "contact": { "website": "https://somethingmassive.com", "email": "hello@somethingmassive.com", "social": { "instagram": "@somethingmassive", "linkedin": "something-massive-agency" } }, "last_updated": "2025-06-25T18:24:00.000Z" }