Medtronic’s ‘Inspired By You’ Campaign Transforms Diabetes Care with Groundbreaking Insulin Pump and Authentic Patient Stories
Medtronic, a global leader in insulin pump technology, introduced their latest innovation, the MiniMed 670G system. This cutting-edge system automatically adjusts insulin levels, enabling patients to worry less about their diabetes and enjoy life more fully.
The challenge was to launch a campaign inspired by the community Medtronic serves, celebrating the real-life experiences and stories of patients who benefit from the MiniMed 670G system.
Execution: The campaign, called “Inspired By You,” showcased authentic patient stories with unique branding, emphasizing how the MiniMed 670G system allows patients to lead their best lives. The campaign consisted of:
Overall, the campaign successfully increased awareness and demand for the MiniMed 670G system while building a vibrant and engaged Medtronic diabetes community, moving closer to the ultimate goal of making Medtronic synonymous with diabetes care worldwide.
In just two months, the “Inspired By You” campaign achieved significant results:
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