'Inspired By You' Campaign Transforms Diabetes Care with Groundbreaking Insulin Pump and Authentic Patient Stories

Brand 

Medtronic, a global leader in insulin pump technology, introduced their latest innovation, the MiniMed 670G system. This cutting-edge system automatically adjusts insulin levels, enabling patients to worry less about their diabetes and enjoy life more fully.

Challenge

 The challenge was to launch a campaign inspired by the community Medtronic serves, celebrating the real-life experiences and stories of patients who benefit from the MiniMed 670G system.

Execution: The campaign, called “Inspired By You,” showcased authentic patient stories with unique branding, emphasizing how the MiniMed 670G system allows patients to lead their best lives. The campaign consisted of:

1. An inspirational video highlighting the MiniMed 670G system’s benefits and showcasing patients’ diverse activities and accomplishments.
2. A content universe centered on owned social media, with a wide range of topics including personal stories, aspirational content, and partnerships promoting empowerment and active lifestyles.
3. Living Proof series featuring human stories of life before and after using Medtronic products.
4. An Ahead of the Curve Facebook Live video strategy delivering up-to-date news in an engaging context.
5. Always-on video content, such as the Buzzfeed-style “The No Move Move” campaign, featuring real patients sharing their experiences.