Companys logo a circle with an S and M in the center

Stater Bros. - Date Night

A woman peering into a meat display case at Stater Bros.
The Stater Bros. Markets logo with the tagline "Fresh. Affordable. Grocery Shopping.
stater01

Something Massive makes TVC for Stater Bros. Markets

Brand

Stater Bros. Markets is a regional supermarket chain based in California, with over 170 stores serving communities throughout Southern California. As part of their ongoing efforts to emphasize their commitment to community values, Stater Bros. Markets approached us to create a series of television commercials that would showcase their dedication to helping customers find the products they need and enjoy a great shopping experience. The first commercial we created for them was called Date Night, which focused on a young man who needed help selecting the perfect items for a special evening with his girlfriend.

 

Objective

The objective of the “Date Night” commercial was to highlight Stater Bros. Markets’ commitment to putting the community first by providing excellent customer service and helping customers find the products they need to create special moments with loved ones. By featuring helpful employees and emphasizing the quality and variety of products available at Stater Bros. Markets, we aimed to position the supermarket as a trusted resource for shoppers seeking to make special occasions memorable.

 

Execution

To execute the “Date Night” commercial, we worked closely with the Stater Bros. Markets’ marketing team to develop a concept that would resonate with viewers and effectively communicate the brand’s messaging. We settled on a storyline featuring a young man who was at a loss when it came to selecting the perfect items for a romantic evening with his girlfriend. As he wandered through the store, he was approached by helpful employees who guided him through the selection process and offered suggestions for wine, filet mignon, and flowers that would be perfect for the occasion.

The commercial was shot on location at a new Stater Bros. Markets, and we worked with a talented cast and crew to bring the story to life. We utilized high-quality cinematography, naturalistic acting, and a warm, inviting color palette to create a visually appealing and emotionally engaging spot that would resonate with viewers.

Creative

Results

The “Date Night” commercial was a resounding success, generating a significant amount of buzz and positive feedback from viewers across Southern California. The spot effectively communicated Stater Bros. Markets’ commitment to community values and showcased the brand’s dedication to providing excellent customer service. By highlighting the quality and variety of products available at Stater Bros. Markets, the commercial helped position the supermarket as a trusted resource for shoppers seeking to create special moments with loved ones.


The “Date Night” commercial campaign was a success for Stater Bros. Markets. The campaign achieved the following results:


Brand Awareness

The “Date Night” commercial received over 8.7 million impressions across all platforms, including TV and social media. The commercial resonated with Stater Bros. Markets’ target market, which resulted in increased brand awareness and recognition. 


Sales & Brand Lift

Using their partner, Fouresquare’s attribution data, “Date Night” assisted in a brand lift of 5.8% for the period covered.


Customer Engagement

“Date Night” has also driven an engagement rate across social media of 1.94%, well above benchmark brand historic numbers.

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