The Queen Live campaign was a multi-platform digital marketing activation designed to promote the “Queen Rock Montreal” limited engagement on IMAX screens across America. Something Massive was engaged to build and execute a media plan that would drive ticket sales across key DMAs, and respond to capacity reports on a daily basis.
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Advantages of OTT and OTA Advertising
[hfe_template id=’59’] Advantages of OTT and OTA Advertising As the world of entertainment changes and people continue to move online, brands need to adapt their advertising strategies. Companies can’t rely on traditional TV ads as much as they used to; it’s no longer a given that most Americans will be watching them every night. Instead,… Continue reading Advantages of OTT and OTA Advertising